Folded & Hung

PHILIPPINES

Company History

Adenip Incorporated is one of the most dynamic and promising fashion forward Filipino apparel retail corporations in the Philippines. It owns and manages the brand name F and H / Folded & Hung, which has become one of the leading local fashion brands of today.

F and H/Folded & Hung boasts of its position as a major fashion trendsetter label. It caters to men and women who love and breathe fashion and are in tune with the latest trends on the runways . F and H challenges itself to live up to its customers expectations , up to date trends with value for money . What sets F and H / Folded & Hung from other retailers is that it maintains and boasts of merchandise and marketing efforts that are in line with the company’s ideals and visions. And that is to become the preferred and leading retail chain of stores providing current and fashionable clothing at competitive prices with excellent personalized customer service.” Folded and Hung products reflects the lifestyle and personalities of it’s consumers with its hip, stylish and fashionably designed clothing line and accessories.

F and H/Folded & Hung’s corporate structure is focused on communication. Management keep open lines of communication and has high regard for every team member’s ideas and suggestions. The company believes that each member of the company is capable and competent to produce ideas that can uplift the standards of the company and its products. The company also places emphasis on team work and not competition amongst team members. With these, management is able to promote a healthy working environment within the organization.

F and H/ Folded & Hung is challenged to become the Philippines’ best apparel brand and to be able to tap the global market. It is also committed to uplift the standards of the local retail industry by providing Filipinos with excellent, high quality, and globally competent products and services through the employment of highly creative and competent individuals.

Milestones

  • 2008

    • 10th year Anniversary of Folded and Hung
    • Franchise Excellence Awardee from te Philippine Franchise Association for 2007
    • F&H wins the Store Operations Excellence Award from the 10th Ayala Malls Merchant Rewards
    • F&H wins the Ayala Malls Winner’s Circle Award from the 10th Ayala Malls Merchant Rewards

  • 2007

    • F&H Streetcast Summer Fashion SHow at the World Trade Center wit 100 models and the renowned international DJ Slinky
    • Fresh, Talented and Young and Talented celebrity Maja Salvador is launched as the new face of F&H
    • Debut of “Theme Yap”, a design collaboration with young eventologist, columnist and club owner Tim Yap for the F&H Special Tee Collection
    • Opened our Flagship store at the Ayala Trinoma Mall, Quezon City

  • 2006

    • 2006 Store Operations Excellence Award from the 9th Ayala Malls Merchant Rewards
    • Launched Polo Ravales as the first male celebrity endorser of F&H through a Summer Fashion show at the Ayala Museum, Makati City
    • Debut of FH Luxe Collection through a runway show at the Rockwell Tent, Makati City. It was a collaboration with famed young designer Ivarluski Aseron
    • F&H partners with Jenni Epperson, Fashion stylist, for FH Beach Collection

  • 2005

    • Most Promising Franchise of the Year from the Philippine Franchise Association for 2005
    • Hall of Fame Awardee for Outstanding Filipino Retailer from the Philippine Retailer Association and the Department of Trade and Industry
    • Outstanding Apparel Brand during the 12th Annual Asia-Pacific Excellence Awards from the Asia –Pacific Awards Council and the National Consumer Affairs Foundation
    • Launched F&H Denim Dream Holiday, a partnership with ABS CBN for the benefit of Bantay Bata 163
    • Beginning of the Illegally Low Jeans , F&H extremely low rise jeans

  • 2004

    • Awarded as the Store of the Year from the 7th Ayala Malls Merchant Rewards
    • Wins a Marketing Excellence Merit from the 7th Ayala Malls Merchant Rewards
    • Outstanding Filipino Retailer from the Philippine Retailer Association and Department of Trade and Industry for 2004
    • Launched Claudine Baretto as the First Celebrity Endorser of F&H
    • Opened our first Franchise Store at the Gaisano Mall , Davao City

  • 2003

    • Most Promising Retailer from the Philippine Retailer Association and Department of Trade and Industry for 2002

  • 2002

    • F&H Glorietta opens
    • F&H first street runway show infront of Venezia Club, Ayala Center Makati

  • 1998

    • F&H opens its first store at the Greenhills Shopping Center , San Juan